Projected No.1 MLB Draft Pick Ethan Holiday signs First Ever High School NIL Deal with adidas Dugout

via @adidasdugout and @ethanhollidayy on Instagram: “Next ̶m̶a̶n̶ Brother Up 🙌 Welcome to the adidas family /// @ethanhollidayy“
Kentucky’s NIL Collective partners with Bourbon Company Bespoken Spirits

via @studioalexanderr, @bespokenspirits & @greylinestation on Instagram: “Shot a recent event for @BespokenSpirits x @ClubBlueNil, celebrating the launch of their new NIL Bourbon. A night filled with great energy, solid vibes, and the perfect blend of craft and innovation. A true success; Here’s to you guys! #Bourbon#BourbonWhiskey #KentuckyBourbon#BourbonLife #BourbonLovers#WhiskeyGram #DrinkKentucky#MadeInKentucky #BourbonTrail#KentuckyWhiskey #WhiskeyTasting#CraftBourbon #BourbonCulture#BourbonCommunity #BourbonBarrel#WhiskeyLovers #BourbonNation#KentuckyLife […]
OSU QB Will Howard signs NIL Partnership with Dr. Pepper

via @willhoward on Instagram (Paid partnership with @drpepper): “#ad Championship football, it’s a Pepper thing. Custom @drpepper fit by @nigelxavier“
Crypto Platform Trade Genuis signs NIL Deals with 10+ Student-Athletes including Nahmier Robinson

via @meezy2fast on Instagram: “Vine is back but it’s a memecoin this time 🧐”
Duke’s Cooper Flagg signs NIL Partnership with Topps

via @topps and @cooper_flagg on Instagram: “IT’S OFFICIAL: We’re excited to announce that we’ve signed an exclusive trading card, autograph & memorabilia deal with Cooper Flagg. 🏀 👀 Welcome to the family, Cooper! 🤝”
OSU’s Caleb Downs is Latest Panini America Member

via @calebdowns and @paniniamerica on Instagram: “Excited to announce I’ve signed an exclusive partnership with @paniniamerica ‼️ Can’t wait for fans to be able to get my autographed trading cards!”
OSU WR Jeremiah Smith partners with Nintendo & Epic Games ahead of National Championship

via @primetimejj_.4 on Instagram (Paid partnership with @nintendoamerica): “Practice is done, time for some Fortnite on my Nintendo Switch #EpicPartner #NintendoPartner@fortnite“
UNC Basketball’s Seth Trimble Signs NIL Deal with Alo

via @sethtrim on Instagram: “off court ↔️ on court @alo“
Roberts Wesleyan’s Pole Vaulter Brynn King Signs NIL Deal with Adidas

via @brynnking5, @rwu_polevault, @jennsuhr, @rwu_trackandfield, & @robertsredhawks on Instagram: “I am excited to announce I will be joining the Adidas family! I am so thankful for the opportunity to sign the first major NIL deal for a college pole vaulter (male or female). The 23/24 season was unforgettable, filled with success and opportunities I could […]
JLab Announces 2025 College Basketball Playmakers: TCU’s Haley Van Lith, UA’s Johnell Davis, IU’s Karoline Striplin, & GU’s Nolan Hickman

via @jlabaudio on Instagram: “Deep threes. Buzzer-beaters. Game-changing talent. Meet JLab’s 2025 Playmakers: @haileyvanlith, @kobnelly, @ayoitskaro, and @n.0.2. Redefining college basketball, on and off the court #jlabplaymakers#fromthelabtothecourt“