inside the nil: powered by silo

Cheez-It signs NIL deals with South Carolina’s LaNorris Sellers & Illinois’ Luke Altmyer ahead of Citrus Bowl

via @cheezit on Instagram:

“Even college football players have fantasies, so we’re making theirs 100% real too. Follow our VIPs to see what they dreamed up and how we’re making it happen with Cheez-It. #FeelinTheCheeziest

Powerade inks NIL deals with UConn’s Alex Karaban, Arizona’s Caleb Love, NC State’s Saniya Rivers, Georgia Tech’s Jamal Haynes

via @the.jamalhaynes and @powerade_us on Instagram:

“Showing up, committing fully with @powerade_us 🎯 #ItTakesMore #POWERADEPartner

Penn St. QB Beau Pribula signs with Seatgeek to offer playoff ticket promo code

via @beauprib on Instagram:

“The playoffs are here. And you can be there to witness it all. Use my code BEAU10 for 10% off tickets from @seatgeek Let’s go! #teamseatgeek

Quinn Ewers featured in NIL commercial with Uber Eats

via @quinn_ewers on Instagram:

#UberPartner Between practice, classes, and game day, I count on Uber One for Students to keep me fueled and moving. And $0 Delivery Fee? That’s a clutch play every time. 🏈🍔 @Uber #UberOneForStudents #UberEats

Ohio State QB commit Tavien St. Clair signs multi-year NIL partnership with Panini America

via @elite11, @paniniamerica & @tavienstclair on Instagram:

“𝐎-𝐇! Ohio State has landed a big-time signal caller, check out Tavien St. Clair’s Panini #Elite11 QB Breakdown!

@tavienstclair | @ohiostatefb

#2THE4THE

Texas RB Jerrick Gibson continues NIL partnership with Maserati of Austin

via @maserati_of_austin on Instagram:

“Jerrick Gibson and Maserati are built to excel, on the field and on the road. Experience the thrill of performance behind the wheel with #Maserati.

#AustinTx#Maserati#TXfootball#JerrickGibson#Trofeo#Italiancars#Runningback

Kentucky Basketball’s Travis Perry stars in new Hilton commercial

via @the15club_nil, @hiltonlexingtondowntown, @tjp_11 & @eppicfilms on Instagram:

“Hilton For The Stay!

#BBN#WeAreUK#PerryExpress

Nike Makes Aggressive NIL Push, Signs Multiple Track Stars from Oregon, North Carolina & BYU

via TheStride:

“Earlier today, Citius Mag was the first to report that Nike has signed nine different NCAA distance athletes from three different schools to Name, Image & Likeness (NIL) deals. The signees include…

Matthew Erickson (Oregon)
Parker Wolfe (North Carolina)
Ethan Strand (North Carolina)
James Corrigan (BYU)
Jenna Hutchins (BYU)
Meghan Hunter (BYU)
Maddy Elmore (Oregon)
Klaudia Kazimierska (Oregon)
Elliott Cook (Oregon)

Nike’s latest series of NIL signings sends a massive shockwave throughout the rest of the NCAA in-college sponsorship realm. An area that has mostly been dominated by the likes of On and Hoka, as well as occasionally New Balance and Adidas, has now become even more competitive (and saturated) following Nike’s latest move.”

USC Basketball Standout Juju Watkins forms partnership with NYX Professional Makeup

via @nyxcosmetics & @jujubballin on Instagram:

“Big moment!

So excited for @jujubballin to be the first college basketball player stepping into the world of beauty with a major campaign. Let’s make history together! 💄✨ #Makethemlook

Duke Basketball’s Cooper Flagg Makes History With NIL Deal With Gatorade

via @gatorade, @dukembb & @cooper_flagg on Instagram:

“From Gatorade Player of the Year to the Gatorade Roster. Welcome to the G Fam @cooper_flagg ⚡️”