With March Madness readily approaching, so to is the peak marketing value for men’s and women’s college basketball stars. Ritz is going all on their efforts to capitalize on the Big Dance. In addition to serving as the official cracker of the 2024 Men’s and Women’s NCAA Basketball Championships, Ritz has coordinated the timely launch of two new flavors to their toasted chips product line and have retained sixteen current college basketball players and NBA legend Isiah Thomas as ambassadors for the new products…

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